ROSS BERNARD


Creative - Concepts - Copy
Hey, it’s Ross, a multidisciplinary creative. 
I love to tell tales. Let’s work together.



AWARDS
Campaign Ad of the Day. MINI & Dogs Trust Present: Travel Happy.

Media.Monks x Meta x Cannes Lions Young Monks Silver Award 2023.

CV/RESUME   
Sometimes when you know, you know. If you’d like to get right to it, you can click here and read my CV. 

ross.switchback@gmail.com
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Linkedin

ICON MEETS ICON

Legendary British milliner Stephen Jones and the electric MINI Cooper. A match made in heaven for our storytelling content that also needed to serve as a feature-focused paid social campaign to boot. 

Get real people behind the wheel, people with compelling stories, fascinating backgrounds and undeniable charm. Magic will happen. And in the process, you’ll create an authentic world for your product to shine in its own right.

MINI UK 2024
Creative Lead

Campaign Ad of the Day
THE YES QUEST

The MINI Countryman is a bonadife SUV from MINI, proving it’s not a size, but a state of mind. Everything you’ve come to know from a MINI, with space for whatever plans you have in store. It’s a vehicle for adventure, but this is the car that prove that you can find it around every corner, in all shapes and sizes.  

Get real people behind the wheel, people with compelling stories, fascinating backgrounds and undeniable charm. Magic will happen. And in the process, you’ll create an authentic world for your product to shine in its own right.

MINI UK 2024
Creative Lead

Campaign Ad of the Day
MINI x GOODWOOD FESTIVAL OF SPEED 2024

Forget Glastonbury; Goodwood is the ultimate car enthusiast's festival. In 2024, we transformed MINI's presence into a fully immersive experience. MINI TV became our interactive platform, where influencers, creators, and festival-goers became on-screen correspondents, broadcasting the electric energy and fun of the MINI brand.

WATCH Here & Here

MINI UK 2024
Creative Lead
ROLLING OFF THE LINE

Every legend has a story, and the birth of the fifth-generation MINI Cooper is no exception. We shone a spotlight on the unsung heroes behind the iconic car. Through stunning photography by Terry Graham and captivating audio narratives, we brought their stories to life.

SEE MORE Here

MINI UK 2024
Creative Lead
OLED STORIES

The new MINI's revolutionary OLED display was more than just a screen; it was a portal to extraordinary worlds. We curated a series of captivating stories, each linked to a unique Experience Mode, showcasing the diversity and inspiration behind the MINI brand.


MINI UK 2024
Creative Lead
THIS IS HOW WE MINI

MINI isn't just a car; it's a lifestyle. We distilled the MINI spirit into a series of playful mottos that captured the brand's essence and inspired drivers to embrace every adventure.

Whatch Here

MINI UK 2024
Concepting — Copywriting

A NEW BUYING JOURNEY

MINI revolutionized the car-buying experience with a fully online purchase journey. Our vibrant and engaging film showcased the simplicity and joy of acquiring a MINI, with tailored content for every customer.

READ MORE Here

MINI IT 2024
Creative Lead
MINI X STRAVA

The biggest MINI ever needed a big challenge. We partnered with Strava to launch a six-week activity challenge, inspiring over 100,000 participants to log a combined 1.8 million hours of activity - enough to travel to the moon and back 24 times! The campaign perfectly aligned the adventurous spirit of MINI with the active lifestyles of its audience.

Whatch Here

MINI UK 2024
Creative Lead
MINI x DOGS TRUST PRESENT: TRAVEL HAPPY. Co-starring Alan Carr.  

MINI and Dogs Trust formed an unbreakable bond, with the help of ambassadog Alan and our two-legged ambassador, also named Alan. This partnership celebrated the joy of companionship and supported a worthy cause.


MINI UK 2023
Concepting — Copywriting
LIGHTWEIGHT WHEELS

Lightweight makes the world’s finest carbon cycling products, but they needed to refresh their brand tone to keep up with an ever-changing industry. We set out to evolve their voice, stay true to their pioneering routes and make sure it remained clear that these were truly objects of desire. Our comprehensive work cascaded through all communication points, from web to social.

LIGHTWEIGHT WHEELS
Copywriting