ROSS BERNARD
SENIOR CREATIVE
Hey, it’s Ross, a multidisciplinary creative.
I love to tell tales. Let’s work together.
AWARDS
Campaign Ad of the Day. MINI ‘Icon Meets Icon’ & ‘The Yes Quest’.
Campaign Ad of the Day. MINI & Dogs Trust Present: Travel Happy.
Media.Monks x Meta x Cannes Lions Young Monks Silver Award 2023.
CV/RESUME
Sometimes when you know, you know. If you’d like to get right to it, you can click here and read my CV.
ross.switchback@gmail.com
Instagram
Linkedin
525: THE UNSTOPPABLE EDDY MERCKX
A limited-edition newspaper accompanying the first documentary that Eddy has featured in himself, documenting his extraordinary life. I edited the paper and wrote a couple of the pieces too, working with associate editors, contributors and our art director to create 40 pages going deep on the key monents in The Cannibal’s career.
In the same way you can’t really follow football without knowing the broad strokes of Pelé, Maradona, Zidane, or Messi, or get more than 15 minutes into a boxing conversation without bringing up Ali, or F1 without Senna, you’re never far from an anecdote, record, or image of The Cannibal. As Sir Bradley Wiggins says in the film, he IS the culture of cycling.
I love papers, zines, mags or any kind of printed ephemera but up to now I hadn't really had a chance to get that kind of thing made. It is, sadly, something of a hard sell in the attention economy. Being given the chance to put this paper together was probably been the biggest honour and, to be perfectly honest, the most daunting project of my career.
Rapha 2026
Editor